Dove & Walmart
Dove & Walmart
 Saturn "Petersburg"
Saturn "Petersburg"
 Saturn “Homecoming"
Saturn “Homecoming"
Dove & Walmart
Saturn "Petersburg"Saturn was no ordinary company or car. It was no less than a Hail Mary attempt to save the American auto industry. As they broke with Detroit, we broke with typical car advertising and started telling real stories about people who’d put everything on the line. The car gained a cult-like following. Harvard and other universities used Saturn as a case study. It was hard and it was magical and the best this industry can be. Shout-outs to Richard Crispo and Ron Walter, art directors extraordinaire.
Saturn “Homecoming"I had a script. But threw it out when we got there and realized we were into something much bigger. Move over, Bug.
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